How did Hytro come about? What is the Story behind it?
My co-founder Dr. Warren Bradley has a PhD in human physiology and worked in elite sports for over a decade. During this time he saw BFR training being used but only for rehabilitation. With his understanding of human physiology, he delved into the research on BFR and found that it was a potent and scientifically proven technique to improve performance and accelerate recovery. The question then was, ‘why isn't everyone using it or even heard about it?’ He asked practitioners, who said the current BFR products weren't accessible. They were either really expensive and required supervision by a practitioner or crude, unsafe and difficult to use. To solve these problems Warren came up with the idea of integrating BFR into clothing.
Warren brought the idea to Paul (our other co-founder) and me, we agreed that it was a phenomenal idea and decided to create Hytro together. One of the challenges we have at Hytro is that it is applicable to so many different people, in so many different ways. So, you have your guys in the gym looking to build muscle mass, cyclists wanting to increase their functional threshold power, elderly people affected by sarcopenia and people recovering from joint replacements. Hytro BFR is applicable to all these groups and everyone in between. The challenge is how do you get to everybody but not start with everyone? At the moment our focus is showing authentic performance transformation in elite sports and we have recently signed partnerships with Blackburn Rovers, St Helens and Alpine Academy with more in the pipeline.