Having worked in the menswear and tailoring industry for a combined 40 years, we knew things had to change. We wanted to re-establish what a modern menswear brand should be. A brand with a purpose, focused on the things that matter: quality, fairness and the environmental impact of what goes into our garments.
The clothing industry accounts for over 10% of global carbon emissions. In addition to this, brands have altered consumer attitudes through fast fashion, prioritising profit margins over ethical production. We have lost transparency of where our garments are made and the conditions our workers have to endure.
Alder & Green is about slowing down, about investing in one or two key wardrobe pieces and knowing where your garment has come from and how it has been produced. Whether it be your special wedding shirt or your go-to professional shirt for the new hybrid working week, we want you to feel like a true Alder Man - one who looks sharp and feels sharp.
If you have any questions, comments or feedback about Alder&Green, please get in touch.