Could you talk through that and what you're doing?
I’ve started a skincare band for men, called ENDURE. It was originally founded on three core values. Firstly, health. With my background in sport, health and nutrition, I wanted to
create a holistic approach towards personal care for men and raise awareness about the wider value personal care can have for men beyond just achieving great and confident skin health.
Second, reliable, high performance, high efficacy products and formulas which are natural and vegan. These types of high quality formulas are limited for men. Thirdly, sustainability. The formulas are ‘nature born’ so to speak and creating a cycle of contribution to nature through our practices was one incentive, as well as the important wider impact the business and our consumers can make to the planet through engaging with us.
So, I wanted to contribute and add value in all of these areas. In doing so that means we’d be successful and ultimately add value and contribute to society, which is ultimately what business is about for me.
We haven’t launched yet; we are about a month away but I've been developing it for the past year and a half. You can pre-order on the website and there is also downloadable material about skin health and nutrition. Nutritionally we’re able to highlight what’s essential to include and also avoid when it comes to ‘triggers’ and poor skin health. We believe in a holistic approach and support in tackling issues from the inside as well as out, and providing a lasting cycle of effective, results
driven and satisfying care.